ABSTRACT: The purpose of study was to examine the influence of trust and customer satisfaction on repurchase intention. The sample in this study 100 respondents (Customer Online Shop). The sampling method was purposive sampling method frompopulations of customer Online Shop in the Facebook. The analysis method was path analysis. The results of path analysis show that trust and consumer satisfactioninfluence positive and significant effect on repurchase intention online shop in the Facebook. The trust effect as mediation between consumer satisfaction andrepurchase intention.
Keywords: Trust,Consumer Satisfaction, Repurchase intention, Online Shop
Penulis: Viajeng Purnama Putri
Kode Jurnal: jpmanajemendd151589
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